Some people buy clothes in minutes. Others think about it for weeks. The way we shop often says more about our personality than most people would care to admit. Clothes are rarely just clothes. In this post, we take a look at a few common shopping personalities.
Summer is just around the corner, the busiest wedding season of the year. Many of us will attend weddings throughout the summer months, maybe some are lucky enough to stand behind at the altar. Before the summer grips fast, we have taken it upon ourselves to find out how to dress for a wedding.
With roots in the fashion world and an aesthetic shaped by skate culture, film, and music, Julien has become one of the most influential figures in the vintage watch community.
Brown is making a comeback and will be an obvious part of your wardrobe this spring. It's a color that feels warm, stable, and unexpectedly versatile, at least in our opinion.
Inspiring cities and spectacular nature experiences in the same journey. Below, we present three destinations to dream about.
Building a well-thought-out wardrobe isn't about which pieces take up space. When a wardrobe consists of fewer, well-crafted basics, everyday life becomes both simpler and more stylish. The right materials, fits, and colors ensure that the pieces work in more contexts and last longer.
We take a look at the watches that say more than Ryan Gosling himself does.
There are garments that clearly carry their history – in the fabric, in the lines, and in the weight. The peacoat is one of these, marked by its maritime background and designed to protect against harsh weather at sea. With roots in naval uniform tradition, it has served sailors and officers since the 19th century. Today, we encounter it in entirely different environments, but the heritage lives on in the wide lapels, the double-breasted front, and the compact wool quality – details that give the garment its recognizable expression even today.
Porsche 911 Carrera WTL Cabriolet. A collector's item – preserved as if the '80s never ended.
Since 1928, Eton has redefined the shirt for the modern man. Now, the Swedish brand takes another step forward, evolving from shirt specialists into a broader menswear house. With FW25, Eton introduces refined categories that expand the wardrobe: Casual Fit Shirts, Italian-crafted Knitwear, and Soft Jackets. Together, they represent a natural progression—anchored in craftsmanship, innovation, and timeless style.
A strong wardrobe builds bridges between the seasons. By investing in timeless transitional classics, you can give your summer favourites new life while welcoming the cooler days of autumn in style. Here you will find the key pieces that make the transition from summer to autumn both subtle and effortless — we call them Transitional Classics.
Caring for smooth leather loafers is more than just a way to extend the life of your shoes – it’s a ritual that honours craftsmanship, elegance, and long-term style. With the right methods, you’ll not only keep your shoes in good condition, but also preserve the natural sheen and patina that make each pair unique. Here is our guide to how best to take care of your loafers.
A footballer’s sense of style falls into two categories: how they look on the pitch, and how they dress off it. Here, we’ve focused on the latter and chosen three of the best-dressed players of all time.
A timeless sports car. A comprehensive restomod. A rare and successful meeting of past and present.
Time to replace your sun-bleached swim shorts? In our selection, you will find several different models and colours for the summer months.
The maritime trend is once again sailing into our wardrobes, with stripes, the classic colour palette, and garments that carry the scent of the sea and sun-warmed decking. With its timeless elegance and sea-rooted simplicity, the style returns – season after season – always just as relevant. We take inspiration from this summer’s key pieces, its history, and the relaxed aesthetic that has become synonymous with a lifestyle where style and freedom go hand in hand.
To help you strengthen your body, we together with selected brands present five running-specific exercises that prepare you for future challenges while hopefully inspiring you to look good both in the gym and out on the run.
For over a hundred years, cars have played a central role in many of Hollywood's biggest films. In some cases, cars have been more than just a means of transport – they have become characters that shape the audience's perception of status, adventure and style. In this article series, we showcase the greatest automotive icons to have appeared on the silver screen. Up next: the Porsche 911 in Gone in 60 seconds.
Our latest capsule features garments that stand the test of time and transcend trends. Be inspired by iconic quality pieces that, combined with other items in your wardrobe, create a personal touch.
Quality garments require time to shape themselves to your body and style. From jeans and shoes to blazers and sweaters - through use and patience, they only get better over time, and a breaking-in period can be the key to long-term comfort and fit.
We are finally heading towards brighter days. Although spring is still a little way off, it is slowly approaching. Our stylist takes a closer look at the latest arrivals and highlights 5 pieces perfect for the transitional season between winter and spring.
We present three iconic designer chairs that carry stories of timeless innovation, craftsmanship and aesthetics that continue to inspire across generations.
Christmas is approaching, and perhaps you're still searching for the perfect gift to give? Below, we’ve listed our selected favorites from the world of Ralph Lauren.
Jeans have evolved from work wear to a true style icon, focusing on timelessness and craftsmanship, with brands like APC, Orslow, and RRL leading the way with their durable, artisanal crafted jeans. Here, we present three carefully selected examples of selvedge jeans, designed to last for years to come.
We are introducing three new British brands, all focusing on autumn’s most essential material: knitted wool garments.
Bernard Gantmacher began building his legacy by tailoring shirts in New York City's Garment District, founding GANT in 1949. Seventy-five years later, the brand continues to perfect the American sportswear look they pioneered. To celebrate the anniversary, they are now releasing a limited edition collection.
.jpg?0413)
We had the opportunity to talk to one of Sweden's most reputable watchmakers about the importance of regular watch service, the best tips regarding watch care and about a unique watch from the 1976 Summer Olympics.
Creedence Clearwater Revival, also known as CCR, was an influential rock band during the 1960s and 1970s. With their raw and blues-inspired songs, such as "Proud Mary" and "Bad Moon Rising," they conquered the music scene and created a timeless soundtrack for an entire generation.
For many, sunglasses are a beloved accessory that often follows around to many different places and can sometimes endure a little too much wear & tear. To make them last longer, they may need a little extra care.
When the sun's rays finally show up, out they come - the long-hibernated sunglasses. Sunglasses are not only protecting your eyes against the sun, but also an expression of style and confidence.
In this article, we'll discuss socks and shoes and how you can mix and match them. While there are no firm rules to follow, there are some details that can be considered that help to complete the perfect style.
Polo Ralph Lauren's Only Polo collection captures the sophisticated simplicity of timeless blue and white combinations with classic garments spanning generations.
We’re diving deep into the British brand Burberry - royal court suppliers with a selection ranging from both bags and outerwear.
In this guide, we go through different jeans models and which fit you should choose in your search for the perfect jeans.
Mum jeans, dad jeans, and dad caps have been enduring trends in the fashion industry, drawing inspiration from earlier generations. Now, let's venture even deeper into the generational timeline – specifically, to the realm of grandfathers and the emerging grandpa style, poised to take centre stage as this year's trend forecast.
We have met Wladek and Alexander, the father and son founders of PAC Automobile Club, to discuss the craftsmanship behind both old and new cars, the dynamics of running a family business, and the passion of being enthusiasts with a willingness to share knowledge and experiences with like-minded individuals.
Christmas is here, it is the perfect time to celebrate in style. For this year's Christmas weekend, we look at everything from flannel suits, off-white trousers to luxurious vicuña wool. We have collected three suggestions on what to have in mind when it comes to clothing choices for the Christmas celebrations.
Dive into the world of the Rolex Submariner - learn about its fascinating history, and what to look for when choosing your own.
Along with blue jeans and the white t-shirt, the Oxford shirt can be considered one of the most important and useful garments in the male wardrobe. The Oxford fabric's durable and comfortable composition makes it a great shirt to wear in casual situations, but the shirt is also stylishly classic, perfect for formal occasions.
.jpg?0413)
It is time to pack away the summer clothes and prepare for the autumn months. We have collected five essentials that are perfect for the autumn wardrobe.
In this videoguide we show you how to wash and care for your silk garments.
.jpg?0413)
Can bathing shorts be worn as a pair of shorts? With the right model, colour and pattern, bathing shorts can become a versatile garment in all summer wardrobes.
.jpg?0413)
Dressing for a summer party depends on several factors such as location, activity, style level and weather conditions. Here are three outfits that give you inspiration on how to dress with summer glamour.
The Harrington jacket, an unstructured blazer and a lightweight down vest are three outer garments from our Italian brands. See our tips on how to wear them in spring and summer.
Salomon’s XT-6 has more to offer than the maximum grip on hiking trails. Since 2013, these shoes have featured on the feet of everyone from outdoor enthusiasts to catwalk models in Paris. We look at why the shoes are so well-liked and why you should invest in a pair.
Spring is just around the corner, and the buds appearing on trees and plants. Greet the lighter nights with three styles where preppy goes hand in hand with contemporary streetwear.
What environment do you prefer when working from home? Are you conservative and want to use pen and paper? Do you prefer to work from your own library or possibly from the couch?
Cotton is known for its durability and good moisture absorption, which gives clothes made from cotton great cooling properties. In this guide, we explain how to wash your cotton garments and explain why cotton shrinks.
New Year, the year’s biggest party. An occasion that is combined with stylish, well-dressed outfits. It is not always easy to find the perfect outfit; therefore, we have some tips to inspire you.
We want to reinvent the dinner jacket, one of the most stylish and even exciting wardrobe occupants. We want to show you two different outfits, perfectly paired with a dinner jacket.
David Bowie is a worldwide icon who has influenced people around the world with his music and style. We will go through some of his most known alter egos.
From our Best of British department, we bring you three very useful everyday styles from among the best of what the British Isles have to offer.
.jpg?0413)
It is a common misconception that suede is harder to maintain than other materials. In fact, both suede and nubuck are some of the easiest materials to look after. In very general terms, a pair of suede or nubuck shoes will only need to be treated around once a month with a suede protector spray. This can be complemented by a more thorough cleaning once a year or even less, depending on the model. Se our step-by-step-guide here.
Cashmere garments from Piacenza Cashmere are rooted in a nearly 300-year history related to wool processing. We give a brief insight into the deep, beautiful value in these garments.
The summer opens up for nice colour and pattern combinations. We give you three summer styles that everyone can wear!
We are taking a look back in time to collect inspiration from the icons of the past. This time with focus on Yves Saint Laurent, like the picture where he had just opened his first shop in London.
Craftsmanship and tradition can be applied to more than just clothes. We got the opportunity to talk about Italian culinary traditions with Christian F. Puglisi: the star chef with one leg in Scandinavia and the other in Italy.
Escape the April weather and turn on a film. With a focus on the Ivy League and preppy style, we’ve selected three classic American films that are packed with style inspiration.
The Scandinavian architecture and stylistic features that it stands for has long fascinated those who are interested in art and design. We have taken a step back into the architectural world again, and look closely at three significant buildings that we won’t forget in a hurry.
The seasons are changing and we are on our way towards lighter and warmer months. Although we always strive for a wardrobe that can be worn over several seasons and years, most of us often have a gap to fill. We will give tips for a great spring wardrobe base.
Skincare has long been a part of the style-conscious man’s daily routine. Taking care of your skin is no different to topping up the oil in your car or polishing your shoes. In this guide, we offer some basic advice on how to create your own skincare routine.
Dressing in layers has so many stylistic and practical advantages that it’s impossible to enumerate them all here. The following is a brief primer on the best way to dress this winter.
When the shoes are not used and resting on the shoe shelf, the shoe trees can have a big impact on how long a pair of shoes last. The purchase of a pair of shoes is something that we think should be a long-term investment and therefore the care of them is of great importance.
Linen is an airy and casual material that exudes sophisticated style. Maybe even the number one summer fabric. But what do you really know about linen? Today we dive deep into the world of linen.
Creating a beautiful home requires as much patience and resources as it does inspiration and style. To help you with these last two, we present five design classics to inspire you.
Brighten up the dark winter nights by holding a games night. In this article, we present three playing styles, in all meanings of the word, so light a scented candle, pour a glass of wine, and hope for victory.
The world is full of beautiful buildings that will continue to stand for hundreds of years. Among this plethora of architectural wonders, we take a look at three more modern masterpieces.
A unique wristwatch says more about the wearer’s style and savvy than any other accessory. In this article, we discuss some particularly exceptional models and their place in history.
Given the richness and diversity of British style, summing it up in one article seems like an almost impossible task. Here, we offer a rather condensed history of the now timeless British style, as well as offering insight into its wider place in the world of menswear.
A bag is one of the most essential accessories, but choosing the right model and design is not always easy. To guide you in finding the right one for you, we present three different styles of bag and three matching looks.
