Brunello Cucinelli is a lifestyle brand in the true sense of the word. Hailing from the Italian town of Solomeo, this cashmere specialist is considered by many to be the epitome of men's style, a brand for the man who demands impeccable craftsmanship and who can truly appreciate the richness of the finished product.
Its story begins in the 1970s, with a young Brunello Cucinelli falling in love for the second time in his life. This 'second' love was the Italian town of Solomeo, home of girlfriend Federica. It was there that Cucinelli discovered his passion for knitwear. Today, around half a century later, their dyed cashmere jumpers remain the unrivalled centrepiece of the Brunello brand.