Eton FW25: From Shirt Specialist to Complete Men's Wardrobe

Casual Fit Shirts

Eton’s new Casual Fit strikes the balance between ease and refinement. Compared to Slim and Contemporary fits, it features a shorter length in both sleeves and body, making it easy to wear untucked. A more relaxed chest and waist, without darts, which offers comfort without compromising the clean Eton silhouette.

Collar options:

The One Piece Collar—a modern, relaxed collar that pairs well with tailoring or worn open for casual ease—as well as pointed and button-down collars for added versatility.

Fabrics in focus:

Flannel – lightweight brushed cotton, soft yet polished.
Corduroy – fine-wale, smooth and modern, in rich autumnal shades.
Denim – rugged yet versatile, ideal for smart-casual dressing.

Key Features:

Shorter body and sleeves.
Rounded hem for untucked wear.
Dart-free back and plain yoke for relaxed comfort.
New arm width grading.

Knitwear

Eton’s knitwear line is crafted in the Veneto region of Italy, an area world-renowned for luxury knits. Using extra fine merino wool from Tollegno 1900, each piece combines natural temperature regulation, durability, and refined texture. Designed for versatility, these knits work equally well layered under tailoring, paired with denim, or worn solo.

Soft Jackets

FW25 marks the debut of Eton’s Soft Jacket. Cut from luxurious wool flannel by Vitale Barberis Canonico—one of Italy’s most historic mills with over 350 years of heritage—the Soft Jacket embodies a refined yet unstructured approach to tailoring. Offered in navy and beige flannel, it bridges formal and casual wardrobes, perfectly suited to modern business casual style.

Details:

Deconstructed blazer
Three-roll-two closure with softly rolled notch lapels
Patch pockets and partially lined
Soft shoulders and lightly tapered waist

The result is a jacket that feels relaxed yet polished, versatile enough to be dressed up with a shirt and tie or worn down with knitwear and denim.

With these new categories, Eton continues its sartorial evolution. The essence remains—quality craftsmanship and timeless style—but the wardrobe expands. From impeccably cut shirts to Italian-made knitwear and softly tailored jackets, FW25 delivers the foundation of a modern man’s layered style.