Creed

Discreet luxury and a passion for unique fragrances of incredible quality – it is surprising that the historic Creed brand is not more widely known. Through the years, their exquisite, handmade fragrances have been the favourite of many a European royal.

The brand was founded in London in 1760 by James Henry Creed. It remained there until an invite from Napoleon III and his wife convinced the family to relocate to Paris in 1845. Today, the perfume house is still in the hands of the Creed family, now in its seventh generation of ownership, and remains one of the foremost perfume houses in the world.