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Om Care of Carl

About Care of Carl

Care of Carl offers “The Classics of Tomorrow” – a curated selection of premium and luxury brands, as relevant today as tomorrow. We strive to help men discover their personal style, focusing on quality and sustainability. We offer over 250 carefully selected brands like Moncler, Brunello Cucinelli, Crockett & Jones, Drake’s, and Polo Ralph Lauren. A major part of our range can be regarded as representing a somewhat more formal and dressed up men’s style. In combination with a more contemporary part of the selection this creates a mix of brands that is unique on the Nordic and European market.

What we offer

At Care of Carl, we offer a curated selection of premium and luxury brands. We believe in long term investments as a more sustainable way to build the male wardrobe. To create a unique customer experience in all aspects, we offer a digital magazine filled with editorials about manufacturers, as well as inspirational combinations of clothes and guides. Care of Carl also offers a free of charge personal style advice service, where our senior style advisor can give guidance in more advanced style related matters and give you highly personalized style referrals via telephone appointments or email, as well as skilled everyday staff that quickly can support a wide range of general questions. Furthermore, we have produced useful guides for clothing- and shoe care, aiding you in the care and prolonging the lifespan of your beloved garments. The guides are available under the tab “Care with Carl”.

We wish to provide all our customers with a smooth purchasing experience, where you feel safe when shopping with us. As a means for this, we offer free shipping and free returns. Care of Carl only collaborates with official partners and guarantees that all items in the shop are authentic. We also set high standards in the selection of preferred partners in shipping and payment services.

Our vision

We want to help men finding their personal style. Our vision and business strategy build on a foundation of quality, devotion, and knowledge. Care is the guiding light throughout the whole chain of production: From the moment when our professional in-house photographers choose the best images and our product-specialists type the product information and descriptions, to where your order is picked, packed and our customer services answer any queries you might have on the way. Through personal interaction we can guide our customers, as well as inspiring them to intentionally choose garments with longevity, to be loved and cherished for years to come.

Our history

Care of Carl was launched 2010 in Borås, with an initial range of 20 brands. The founders Henning Källqvist and Gustaf Rudholm had seen a long lack, and need for an online menswear store, offering well-fitting quality garments. This became the foundation of their business idea. Since day one, the business has grown organically, today employing over 100 people and a turnover of 400MSEK with profitable growth. The company covers the European market since 2021, with additional “local” online stores in Sweden, Norway, Denmark, Finland, and Germany.

Our Business Details

Care of Carl AB

Visitor Address:
Företagsgatan 44
504 64 Borås
Sweden

Post Address:
Box 22025
501 14 Borås
Sweden

Billing:
finance@careofcarl.com

Telephone: +46 (0)10 70 79 580
(International rates apply. Please check with your operator before calling or instead contact us via e-mail.)
E-mail: contact@careofcarl.com

Company Registration Number (SE): 556800-5739
VAT Number: SE556800-573901
Bank Giro (SE): 620-7591
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4.67/5 723 Reviews

Care of Carl has become my first go-to place for online shopping the last few years. The only issue i had so far was that one of the two Colourfoul Standard T-Shirts i ordered a few weeks ago had a tiny hole in it. Even though it was dissapointming to find this out, it wouldn't change my overall positive opinion i have for CoC. I didn't even bother to return the item and i stil give them 5* in this review.

Miltos P

2023-06-07

Buyer

2023-05-24

I ordered a beautiful lactose polo shirt from this company. Im in Ireland and they are in Europe Sweden or Denmark possibly. Around a week later my order arrived in a very strong box and beautifully wrapped. There was even a little note included from the girl who packed the box. This was a lovely touch.  Highly recommend company to do business with. 

Bill G

2023-06-07

Buyer

2023-05-24

Gran vendedor. Buen servicio, rápidos y atentos... Compra segura y fiable.

Marcos R

2023-06-05

Buyer

2023-05-20

Great service!

Nikolay K

2023-06-05

Buyer

2023-05-19

Everything is fine, except the long delivery time.

CBRS J

2023-06-05

Buyer

2023-05-18

Very Smooth

Karan G

2023-06-05

Buyer

2023-05-19

The belt is exactly as described; delivery within a few days. 

Marc C

2023-05-31

Buyer

2023-05-16

De geleverde producten zijn van een top kwaliteit 

Hans M

2023-05-22

Buyer

2023-05-07

Great service!

Hanna R

2023-05-22

Buyer

2023-05-05

The packaging was perfect ! 

Paul L

2023-05-22

Buyer

2023-05-06

Excellente ! Professionnel ! 

Didier L

2023-05-16

Buyer

2023-04-28

Great service

Pushan B

2023-05-11

Buyer

2023-04-27

Very helpful 

Niall F

2023-05-10

Buyer

2023-04-25

quick effective delivery ,great product

michael b

2023-05-08

Buyer

2023-04-21

Very good service 

Alex K

2023-05-04

Buyer

2023-04-19

Perfectly fine...😃

YAKHOUBA M

2023-05-02

Buyer

2023-04-13

Excellent products and fast delivery 

Jean G

2023-04-25

Buyer

2023-04-09

Great service and super fast delivery to Ireland, not my 1st time shopping with Care of Carl, always a great service

David B

2023-04-25

Buyer

2023-04-08

On time and beautiful packaging. 

Hélène T

2023-04-25

Buyer

2023-04-08

good service. nice quality of products. fitting and returns work perfect.

Matthieu S

2023-04-21

Buyer

2023-04-02

I would not be a typical Online Shopper at all. At some stage as I researched a Particular Item I was looking for I became aware of Carl of Carl. I was particularly taken with their commitment to the Idea of purchasing Quality Products for the Modern Man as a Lifestyle Choice to Oneself. Their Website was well Laid out and easy to use. I made a number of Purchases from them and found their Communications and Supply Logistics worked perfectly, and their response was immediate to the Order. I was thrilled that all my Purchases worked out exactly as I hoped when I received them and I would recommend shopping with Carl of Carl to everyone one who both likes and is committed to purchasing Quality. Many Thanks, Peter from Ireland. 

PETER M

2023-04-13

Buyer

2023-03-05

Bought an APC linen chore jacket . Beautifully packaged, quick delivery and and was €45 cheaper than in Ireland. Recommend 

Mark F

2023-04-12

Buyer

2023-03-28

everything perfect thanks

sophie s

2023-04-05

Buyer

2023-03-22

Prompt, efficient service .  Gorgeous products 

Therese C

2023-04-04

Buyer

2023-03-20

Beautiful chess set bought as a gift for my boyfriend. It was excellent quality and fast delivery. He was very happy, would highly recommend!!

Chloe M

2023-03-30

Buyer

2023-03-15

ordered a chess board which was quite disappointing in quality. The woodwork was printed on rather than actually worked into the wood.

Hanna C

2023-03-29

Buyer

2023-03-14

Still not received the products

Chuanhui H

2023-03-28

Buyer

2023-03-14

Incredible selection of good quality men’s wear at good prices. And the shop has outstanding customer service. 

Richard N

2023-03-23

Buyer

2023-03-09

Quality services and quality products

Divine W

2023-03-22

Buyer

2023-03-07

Item arrived in good condition. Fits true to size. Color and quality of the product as expected

MARIAN C

2023-03-21

Buyer

2023-03-07

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