Japanese brand Snow Peak is the brand of true outdoor enthusiasts. Discover innovative, minimalist and practical functional clothing as well as equipment, products created to last and withstand the harsh trials of life. Inspiration is drawn from the dramatic landscape of Niigata, which is also home to the brand's global headquarters.
Snow Peak was founded in 1958 by climber Yukio Yamai in Niigata Prefecture, Japan. A region known for its beautiful scenery consisting of mountains, valleys and rivers that flow into the Sea of Japan. More than 60 years in the industry have brought both experience and credibility to the brand. Snow Peak has also managed to keep its core values and purpose intact since 1958.