Founded in the Swedish city of Gothenburg in 2001, Nudie Jeans is a company with an unwavering passion for denim. The brand believes that a pair of jeans should not be just another expendable consumer product, but rather a second skin made to be worn year in and year out. When your jeans become worn or damaged, they can be mended. When they are no longer able to be mended, their parts can be used in the creation of a new pair.
The brand’s commitment to ethical and environmentally friendly production has had a major impact on the fashion world. The marque was, for example, among the first companies to fully embrace the use of organic cotton.