In 1933, tennis legend René Lacoste established his eponymous company to produce the revolutionary tennis shirt that he himself had helped to create and that he began wearing on the tennis court. The shirt, now known as the Classic Polo, was an international success, quickly earning iconic status.
The story of this iconic logo began with a bet placed between René Lacoste and the captain of the French Davis Cup team – if Lacoste won a particularly important match, his prize would be an alligator skin suitcase. The French media and public became so enamoured with this story that Lacoste earned the nickname “Le Crocodile” – a name that René was quick to embrace, with friend Robert George designing the crocodile emblem that was embroidered onto the tennis legend’s blazer he would wear between matches.
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