Nudie Jeans

Denim brand Nudie Jeans began its journey in the Swedish city of Gothenburg in 2001 and aims to create the perfect pair of jeans. Their commitment to sustainability and ethical production has helped the brand to make a big impact in the fashion world.

A pair of jeans from Nudie Jeans is not just another expendable, disposable product, but a second skin to be used and cherished year in and year out. When your jeans become worn or damaged, they can be repaired. When they can no longer be repaired, their parts can be used in the creation of a new pair. Absolutely nothing should go to waste.