Legendary watchmaker Swatch has been combining high quality with a reasonable price since 1983. With its innovative and playful design language, has consistently offered contemporary yet timeless models for every conceivable occasion and purpose, and it almost goes without saying that each timepiece from Swatch is proudly Swiss Made.
The Industry's Saviour
During the quartz crisis of the 1970s, many watchmakers were switching from mechanical to battery-driven movement at breakneck speed, and the Switzerland’s historic watch industry was on the verge of collapse. It was in the wake of this crisis that Swiss entrepreneur Nicolas Hayek took the bold decision to found Swatch, whose innovations would later be credited with saving the entire industry.