The air of authenticity that continues to surround Peak Performance is no doubt the result of its Swedish founders’ genuine enthusiasm and passion for skiing. What started out in 1986 as a group of friends designing cool, functional skiwear for their own use has today grown into an international lifestyle brand.
Founded by Skiers
The brand was founded in 1986 in Swedish ski resort Åre. Its founders had a vision of creating skiwear that was neither too flashy and distracting nor too plain and boring. Today, their clean, low-key design language continues to provide a perfect balance of style and discretion that leave room for the wearer’s personality and actions to take centre stage.
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