New Era

New Era unites sport, style, and self-expression

Since 1920, the brand has delivered high-quality headwear to athletes and fans alike – best known for the iconic 59FIFTY cap, a global symbol of authenticity and street culture. With roots in American baseball and strong partnerships with teams such as the New York Yankees, LA Dodgers and Chicago White Sox, New Era has grown into a world-leading brand, worn by athletes, artists and creatives across the globe.

Whether you're backing your favourite team, setting the tone for your style or making a statement, New Era offers caps, beanies and clothing – each piece infused with the same energy as the sport itself