Combining European trends with strong East Asian influences, KENZO, founded by Japanese designer Kenzo Takada, took the Paris fashion world by storm on its launch in 1970. The brand's collections are characterised by their use of colourful patterns, with the iconic tiger motif having a particularly prominent role.
The KENZO Tiger
Under the direction of Carol Lim and Humberto Leon, the KENZO brand experienced a considerable upswing. The designer duo wanted to shake up the "fashion jungle" with, amongst other things, a sweatshirt featuring the brand's iconic tiger head motif. The buzz generated by this striking design served to put the sweatshirt firmly back on the map.
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