
Family-owned Etro was founded in Milan, Italy in 1968 by Gerolamo "Gimmo" Etro, and is today run by his four children, whose collective efforts have turned Etro into an international fashion house offering everything from ready-to-wear collections to exclusive haute couture. Through the years, Etro has become closely associated, if not synonymous, with the paisley pattern, which continues to feature in Etro's artistic, to say the least, collections.