Proper care can increase the lifespan of your shoes considerably and keep them looking like new for much, much longer. To this end, this guide contains some general advice on how to look after your footwear as well as guides for long-term care of shoes of different materials. 

Contents

General Advice

• Use new shoes sparingly. Wear them for a couple of hours so they begin to adapt to the shape of your foot before allowing them to rest.
  
  
• Avoid wearing the same pair two days in a row as each foot generates several centilitres of perspiration a day and our shoes need time to dry out fully. One day on, two days off is a good rule of thumb. Using a shoe tree is something we cannot recommend enough as they help your shoes to keep their shape while also helping to reduce moisture. Cedarwood models are ideal, but plastic shoe trees should be avoided as they tend to trap moisture in the shoe and do more harm than good.
  
  
• Use a shoehorn when putting your shoes on. Using your fingers or just forcing your foot directly into the shoe risks damaging the backstay and heel.
• Make sure to loosen the laces considerably when putting on or taking off your shoes, as this can significantly reduce the amount of wear and thereby extend their lifespan.
  
  
• If your shoes should get particuarly wet, avoid drying them using direct heat as this can cause the leather to split. Instead, fill them with newspaper to absorb the worst of the moisture before leaving them to dry at room temperature. Insert a shoe tree once tried to prevent them from becoming misshapen.
  
  
• Be careful when walking longer distances over wet surfaces in leather-soled shoes as they cause significantly more wear compared to dry surfaces. 
• Finally, remember to clean, treat and waterproof your shoes regularly as this will considerably extend their life while giving them an elegant patina. Keep in mind that new shoes only come with rudimentary waterproofing and should therefore be properly waterproofed before wearing. When cleaning your shoes, don't forget any leather soles.
  

Before You Start

Whatever the material of your shoes, you should insert a shoe tree before beginning your shoe care routine. A shoe tree will press out creases that would otherwise make it difficult to evenly apply shoe care products and will also provide a more stable surface. Laces should also be removed prior to cleaning as they can easily get in the way.

After you have done this, use a brush to remove dust and other dirt from your shoes. This will remove loose dirt that could otherwise damage the leather or hinder the shoe care products from sufficiently penetrating the leather.

Equipment

The equipment you will need largely depends on what shoes you own. The equipment needed for each stage is indicated in the following sections.

One important thing to remember when buying shoe brushes is to not re-use the same brush with multiple care products. In particular, you should make sure to use a separate applicator brush for each cream and wax you plan to use, to avoid mixing colours or have two products cancel each other out from being mixed together on the brush. Polishing brushes can be used more flexibly – it is often enough to have one each for light brown, dark brown and black polish. The same principle applies to suede brushes where you will need a few different brushes for lighter and darker colours.

It is generally a good idea to place an old towel or apron over your knee when caring for your shoes as things may get sticky.

Caring for Leather

Before you start, insert a shoe tree, and use a brush to remove dust and dirt. With this done,

Leather Cleaning

Leather Care

Begin by carefully dabbing a very small amount of cream onto the shoe with an applicator brush. The total amount used per pair should not exceed the size of a small coin. Be aware that Crème Pommadier 1925 contains a relatively large percentage of pigment, and it is therefore important to use it very sparingly so as not to distort the original colour of your shoes. As with all shoe care, less is more.

Unpigmented shoe creams are also available, but these should be used with caution as repeated use can give your shoes a less than attractive grey tinge.

Once applied, you can begin to spread the cream using the applicator brush, ensuring an even layer over the whole shoe. Avoid circular motions and follow instead a figure of eight as this is easiest on the leather. Leave the cream for 2-5 minutes to take effect before gently brushing the shoes with a horsehair brush. When the shoes begin to look polished, you can increase the pressure somewhat to add a little more shine. Avoid repeatedly brushing the same area as brushing too hard may cause friction damage and dark spots on the leather.

When finished, the brush should be dry to the touch, provided you haven’t used too much cream. If you want your shoes to have even more shine, you can then treat them with a wax, which we describe in the following section.

For a Little Extra Shine

To give your shoes that little bit more shine after using shoe cream, we recommend polishing them with a wax cream such as Pâte de Luxe from Saphir. Since wax is primarily used for polishing, it does not offer much in the way of leather care. For this, a shoe cream such as Crème Pommadier 1925 is a better option.

Start by brushing a thin layer of wax over the leather. When the polish begins to take effect, you will notice that your shoe takes on a slightly greyish appearance. Leave the wax to work for at least five minutes, sometimes it can even be left on overnight. Gently brush the shoe, preferably with a goatshair brush as this will result in the best shine. A nylon sock or horsehair brush can also be used but without giving the quite the same polished look.

Caring for Suede and Nubuck

It is a common misconception that suede is harder to maintain than other materials. In fact, both suede and nubuck are some of the easiest materials to look after. In very general terms, a pair of suede or nubuck shoes will only need to be treated around once a month with a suede protector spray. This can be complemented by a more thorough cleaning once a year or even less, depending on the model. We recommend that you clean your suede shoes and then waterproof them with a renovateur spray.

Caring for Fabric Shoes

The care of fabric shoes is largely similar to that of suede. They can be cleaned using a product such as Saphir’s Omni’Nettoyant and then waterproofed using neutral (unpigmented) Renovateur spray. For detailed instructions of how to do this, see the above section on caring for suede and nubuck.

Caring for Patent Leather

Patent leather should not be treated with any kind of spray, as the production process itself uses a coating that can become damaged if further layers are applied. Instead, they should be cleaned with a cloth dampened with lukewarm water before being polished to a shine using a cotton cloth.

If desired, wax can be applied to the sides of the sole to give a little extra shine.

Caring for Cordovan

Cordovan rarely needs any kind of cleaning or treatment as the material is already full of natural fats from the production process itself.

Caring for Imitation Leather

Unlike animal leather, synthetic leather is not a living fabric and therefore, shoes using such synthetic materials do not usually require quite as much care as other models, neither are they able to absorb most shoe creams. However, there are still a few things you can do to touch-up their appearance.

Begin by brushing off dried-in dirt before cleaning them off with a damp cloth. They can then be treated with a waterproofing spray (see "Caring for Suede and Nubuck" above) or can be given a little extra shine by applying wax (see "Caring for Leather").

Caring for Soles and Heels

Salt Stains

Salt stains are a recurring problem during the winter months, especially for those of us at more northerly latitudes. Taking a proactive approach is the best way to ensure the salt doesn’t damage your shoes: After having walked over salt and slush, wipe down your shoes with a damp cloth as soon as you get home. This will remove most of the salt before it finds its way into the leather. Unfortunately, removing salt stains that have permeated the leather are extremely difficult, and sometimes even impossible, to remove, so you should try to clean them as soon as possible.