Persol

Like so many other legendary brands, sunglasses producer Persol was conceived as the solution to a problem: In the 1950s, Turin’s trams still featured completely open cabs, leaving their drivers exposed to the elements, and particularly the blinding Mediterranean sun. This was a major problem when navigating the Italian city’s densely populated centre. Persol’s first sunglasses, with the model designation PO 649, were created as a solution to this dilemma but quickly gained much wider recognition, becoming an almost instant classic.