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Persol
In the 1950s, tram drivers in the Italian city of Turin were still navigating their vehicles from completely uncovered cabs that offered them little to no protection from the elements, and from the bright Mediterranean sun in particular. Sunglasses maker Persol was established to find a solution to this rather pressing problem.
The Solution
Tasked with designing sunglasses suited to all conditions Turin’s tram drivers could face, Persol created its now classic PO 649 model. The model’s design is truly timeless and has served as the inspiration for countless other brand’s frames.
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