Authentic craftsmanship, timeless style and ingenious detailing are just some of the defining characteristics of Oscar Jacobson’s collections. The brand combines Anglo-Saxon tradition, Italian tailoring and Scandinavian simplicity to produce shirts and blazers of impeccable quality for the style conscious man.
In 1903, in the Swedish town of Borås, Oscar Jacobson got his start making workwear. Five years later, he began producing ready-to-wear men’s clothing, something that was almost unheard of at a time when individual tailoring was still the norm. The next revolutionary idea came in 1920 when, instead of having one shirtmaker per shirt, the company’s production switched to having one craftsman specialised in each individual moment. This was the innovation that led to Oscar Jacobson becoming the symbol of quality it remains to this day.